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Follow your competitors and see what they post, and which of their posts get the most shares and likes. A simple tweak in design after an A/B test resulted in a 17% increase in clickthrough rate for this business. This is also a great excuse to A/B test your ad designs to find out what resonates best with your customers to drive more conversions.
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As SEO professionals, the work we do today will affect the results months from now, said Thrive SEO strategist Dan Casey. If you stop the momentum now when the market starts to rise you won’t see the results you want. Anticipate the low times, prepare and press now while others are letting up.
Sometimes great content marketing ideas also serve as fantastic forms of social proof. Take this inventive content project by a haunted house called Nightmares Fear Factory. They take photos of victims…er, I mean guests, and post them to their Flickr feed. The photos are absolutely hysterical and prove that Nightmares Fear Factory is as scary as they claim to be!
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